Lesson 1.12 Writing Your First Page
When people read on the internet they are looking for fast information which can help them solve their problems. They want facts and want to learn something as quickly as possible. They want to get something which they can apply. With so much written on the internet, you should strive and make every effort to retain the attention of the readers who have visited your site taking into consideration the above facts. If people are not reading your site, it’s an almost useless site.
The following points can serve as guidelines to improving your writing of content.
1. Write down your points
2. Attention grabbing headlines
3. Use Heading tags
4. Use small paragraphs
5. Readable Text
6. Conversational language
7. Show how to do
8. Use adequate and relevant images
1. Write Down Your Main Points.
Once you have gathered all information regarding your topic, write down the main points in the order you will tackle them and build your content around those main points. For example, you can jot down 5 main points and build about 150 to 200 words around each. In the writing of this page for example, I have my 8 points listed and I’m building my content around each.
2. Use Attention Grabbing Headlines.
Needless to say, your headlines and your first paragraph are what determine whether your visitor will read your content or not. Your headline(s) should be captivating and your first paragraph should tell your visitor what he should expect or what he will gain by going through your page or post. This is the most important part of your page.
3. Use Heading (H) Tags.
Separate your ideas by using heading tags. For most practical purposes I find the H1 and H2 tags too big unless you have some specific type of content. Otherwise use H3 and H4 heading tags to make your headlines. Bold your text for emphasis and to attract attention. Use italics and underlines as you will feel it most appropriate.
4. Use Small Paragraphs.
Always use small paragraphs. Small paragraphs help the reader to absorb what he has been reading and help him to not get bored. Be brief in your explanation and always be to the point. Give helpful tips and suggestions. Avoid stating what is obvious. People love stories, so if your have one that relates to what you are writing include it to add flavor and arouse the interest of your readers.
5. Text should be easily readable.
Your text should be easily readable. For example, people will find it difficult to read white text on a black background. Again font size should be properly selected, too small letters will be a problem to the aged.
6. Use Conversational Language.
Use the language you would use to talk to a friend and that which arouses engagement. Ask questions where you can. Formal language should be used only when necessary like when writing a scientific document.
7. Show How To Do.
Since the reader wants to get knowledge that he will apply, your focus should be on showing them how to do something rather than telling them about something. Use practical methods or techniques to make them understand how to do something. Here you could use screenshots, videos or whatever is best.
8. Use Adequate And Relevant Images.
An image says a thousand words. Include a relevant image in your first paragraph to enhance the attention grabbing process of your readers and one every after a few paragraphs to give them a break after going through some content.
Note that what we have discussed above applies equally well for both Posts and Pages.
Today’s Task: – write a post or page and publish it.
- go to the Forum and ask for comments on the post or page you just published.
CONGRATULATIONS! YOU SUCCESSFULLY COMPLETED STAGE ONE OF YOUR TRAINING PROGRAM. I HOPE YOU WILL APPLY THE KNOWLEDGE YOU GAINED TOWARD BUILDING A PROFITABLE ONLINE BUSINESS. HOPING TO SEE YOU AGAIN IN STAGE TWO….. BEST OF LUCK!!!
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