The prime purpose and goal of implementing different internet marketing techniques to a business is to enhance the brand awareness and help to find customers for the particular business. Internet marketing has seen continuous changes over the years. Some marketing techniques go and new innovative techniques always evolve. On this page I take a tour of techniques which are being used by successful internet marketers to boost up their brand awareness and online sales. No order of importance, however, is attached to the order in which they have been presented.
The best internet marketing techniques are:
1. Search Engine Marketing (SEM).
This a popular internet markerting technique which has been there ever since the idea of internet marketing was introduced. There are two components of SEM, namely Search Engine Optimizations (SEO) and Paid Search Advertising (PSA).
Search Engine Optimization is the process of getting free traffic by applying strategies that will make you more visible in the different search engines. They include keyword research, metatags in titles, metatags in page descriptions, quality content, backlinks, ALT text for images, on page optimization etc.
Paid Search Advertising involves paying for ads that will be shown over the web for your business. One way to do this is through Pay-Per- Click (PPC) where the advertiser pays for clicks obtained. Most of the search engines offer pay-per-click advertising.
2. Content Marketing.
Content Marketing is considerably the heart of internet marketing and is a broad field. The core of content marketing is writing quality content which will build trust to your readers. The term content here doesn’t mean only text , it includes images as well as videos.The ultimate objective is to build a list of followers and customers. There are a number of ways of building a customer base through content marketing. A few are listed here below:
3. Social Media Marketing (SMM).
Most people know about and engage themselves in social networking. As an internet marketer you can implement social media marketing using social media platforms like Facebook, Twitter ,Google Plus, Pinterest etc. to promote your brand or business. You can do this by creating profiles and establishing a good presence in all of the popular social platforms by sharing interesting and relevant content frequently. Social media marketing is a fantastic way of reaching target demographics.
Responsive e-mail marketing is one of the ways of building a business very quickly and increasing profits dramaticaly. The advantages associated with e-mail marketing are the low costs involved and the delivery of offers to prospects and customers almost instantly. The aim in email marketing is to get a “targeted” list consisting of people who joined and willingly submitted their names and email addresses.
The best way in use to get consent from prospects is to have them do something on a web page that will establish that consent. Such a device is called an “Opt-in program”. The list of the types of opt-in programs is endless. A few examples are: contests, newsletters, interactive games, news, stock tips, science facts etc.
5. Mobile Marketing.
The advent of mobile devices like smartphones, iphones and tablets has made the mobile web to become very popular.The use of mobile marketing can be very effective in your online marketing efforts. With mobile marketing you have the options to work with QR codes, social media or text messages. To get the maximum of benefits from mobile marketing you have to ensure that you use responsive web designs, get phone numbers of your prospects and post updates of your products and services.
We have seen that in order to boost up an awareness of your brand and build a customer base for your business , it is mandatory that you implement several internet marketing techniques and that they are on a continual change. We then went through a list of the best techniques used by successful internet marketers.
Do you think there are other techniques worth mentioning I have omitted? Feel free to share.